A lot of media consumed online is in podcast or video form. They are effective in attracting new customers and generating sales. Unfortunately, search engines are built around texts. If you want effective search engine optimization, you must embrace media transcription service. The online world is very competitive.
Accurate transcripts are a must if you want to compete favourably. You can also transcribe recordings from your company meetings. You will be able to keep accurate accounts of all critical information from the meetings. If you want reliable, accurate and fast transcriptions, find an experienced service provider. Read of for the main benefits of media transcription service.
- Increases Accessibility
You become more accessible and visible when all your media is transcribed. If you have thousands of people consuming your content via video or audio, think about the others you stand to gain when you add transcripts. Customers with limited or no hearing will feel included. If you have hearing-impaired people working at your company, then transcribing is a long-term necessity. You will get additional content you can use as blogs or training manuals.
Also, not every environment is conducive for playing videos or audio. A transcript will give your prospects a choice if they are in a sound-prohibitive environment. Non-English speakers will prefer reading the document to listening to audio. Your content will be accessible to millions of people who benefit from media transcription. You can link the transcript content to the original videos to increase general traffic.
- More Productive Meetings
It’s easy for every team member to contribute in meetings when they don’t worry about taking notes. When you use GoTranscript, you will have more accurate minutes and productive meetings. You can integrate new information to make the texts more high quality. Ensure you tell the professional transcriber what you wish to include in the recorded media. If it’s something you are going to publish on your site, you can add more keywords.
Documenting minutes gives you a place you can find references easily. Researchers can easily follow the content and access information immediately without replaying minutes or hours of video content. Most modern companies record minutes using video or audio recordings. They have to rely on transcription service providers to document the media. It saves the cost of training in-house transcribers and secretaries. Your clients will see you as a serious and committed organization when you provide meeting minutes in multiple formats.
- Improve SEO Strategies
Trying to make your brand an online authority using videos and audio is close to impossible. Search engines are not meant to index such kinds of media. Search engines look for valuable content that helps increase traffic to your site. Without text, your site will continue to rank poorly. Transcripts will allow you to specify your niche, and people can index your website’s original content. Just because you added a description to your YouTube video doesn’t mean new customers are finding it.
The millions of videos on YouTube can easily swallow it. The only way to fix it is by transcribing the content and posting the text on the same website as the video. That will increase your web presence and keep the online traffic coming back. It’s difficult to compete with companies that are using professional transcribers when you are not. But SEO doesn’t mean you should forget the marketing videos altogether. Video marketing is here to stay, you only need a transcriber, and your troubles will soon be over. Professionals can also transcribe webinars, press conferences, interviews, and so much more.
- Better User Experience
When you want the organization to grow, you have to make the content easily consumable by a broad audience. Transcribing media increases the user experience; those who prefer listening or reading will have their needs addressed. A pro will take the transcribing off your hands and save your business a lot of time. You can focus on other urgent business matters, knowing that your customers will get accurate and fast content from your transcribers.
Human transcriptions are accurate and ensure no vital information falls through the cracks. Media Transcription Company sometimes offers translation services. They can generate content in various native languages to make the experience of foreigners better every time they visit your site. Ensure every media you transcribe has a link that lands back on your official page.
Conclusion
Transcribing media is a time-consuming task that takes much of your time. But when you have a transcription company, they will handle various media documentation while you go back to business. Media can quickly pile up if you are a busy organization. You don’t have to send it all at once for transcription. You can send it bit by bit until you have texts for every content on your database. Use the texts are accurate references or tools to improve SEO.
