Part of successful SEO and content marketing strategy is identifying high-value keywords. Keywords can transform your online presence and business process once you define them and use them to your advantage. You can find them through in-depth keyword research. Once you have them, your job as a content marketer is to craft content around those search terms. Only then can you understand the relationship between these aspects of digital marketing.
Keyword research is critical in content creation and the overall SEO strategy. Creating great content is essential to raise your website’s ranking on the search engine results page (SERP) and rake in the volume of traffic that it deserves. Thus, you must find and use suitable search terms to boost site traffic, gain clicks, and gain new audiences.
There are keyword research tools for SEO you can use to achieve all of these. An SEO services in the Philippines and anywhere else may use one or a combination of these tools, depending on their goal. Try checking each to discover the best keyword research tool for your website.
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Following Research Tools
1. Ahrefs Free Keyword Generator
Ahrefs displays keyword difficulty and search traffic like any comprehensive keyword research tool. It shows the worldwide search volume by country and month of the keyword you entered. Moreover, it shows the total number of clicks it gets on the SERP. It also lets you know the query’s return rate. The return rate is the frequency of searches for the term during the month.
Below these metrics are the top ten links from the SERP. Clicking on each link shows the site’s backlinks. Ahrefs is ideal for checking competitors’ backlinks and a topic’s traffic potential.
2. Moz Keyword Explorer
Moz Keyword Explorer has a simple interface. It’s guaranteed to be beginner-friendly to those without a solid background in SEO. It’s straightforward, while its metrics are precise. It analyzes the keyword or site based on ‘search volume,’ ‘difficulty,’ ‘potential,’ and ‘opportunity.’
When looking for the keyword, go for those with low difficulty scores. These search queries are less competitive than those with high scores. Additionally, it also allows you to take the top spots in the SERP. Long-tail keywords, for instance, have high potential and opportunity scores.
3. WordStream Free Keyword Tool
WordStream’s tool enables you to target your niche using the industry-specific terms it generates. It also supports keyword suggestions and allows you to group queries based on a common theme. As a result, it is the perfect tool for coming up with a unique long-tail keyword with SEO potential.
WordStream is also a tool for paid advertising. It consolidates data among all your platforms. That’s why keyword targeting and optimizing paid ads are its primary functions. If you want to increase advertising returns, primarily through paid ads, other than keyword research, it is the right tool for you. If you want to use paid social ads as part of your social media marketing Philippines campaign, you may also use WordStream for your social keyword research.
4. Google Keyword Planner
The keyword planner is part of Google Ads, which generates information based on paid search data. To use the tool, you must create an Adwords account.
The previous version of the keyword planner displays a pop-up window with options and preferences to generate the result of suggested keywords. The current version allows you to enter and compare up to three keywords. Google Keyword Planner shows the metrics and forecasts of the selected keyword. It offers audience targeting based on devices and location and suggests relevant search terms based on average monthly search volume. This is also why it is vital for the creator economy. For instance, an influencer may use this tool to identify relevant keywords for his next YouTube campaign.
5. Google Trends
One of the lesser-known tools from Google is Google Trends. You can guess its function from its name. It is a product showing the latest topics on the Internet. It helps you track what people talk about and which interests users.
It’s a free tool giving you relevant stories to the topic and related queries. It also shows a graph of the keyword’s frequency of use over time. Scroll further, and you will find interest maps by state or region.
Google Trends is helpful when comparing brands, products, and other related queries. This is also helpful if you are a digital content creator, aligning your on-brand content strategy with what is currently trending.
A keyword research goal is to explore a topic’s traffic potential since traffic is the lifeblood of any content optimization strategy. There are several best practices and rules to remember regarding keyword research. For instance, keyword stuffing is a no-no in SEO. You might think putting many keywords in one post would help your group surface better online, but it does not. It will seem to be not trustworthy to Google; how your website performs on Google results pages is critical to the success of your overall digital marketing strategy. Aside from that, make sure your chosen keywords are specific to make more impact.
However, the bottom line is it must attract more than just the impressions of your site. It must also increase the clicks and encourage you to earn backlinks. Finally, these tools must be part of your SEO techniques to improve your ranking on the SERP.
