In our daily life, we see advertisements everywhere. We see streamers in store windows motivating social media ads to buy goods. One of the most important parts of advertising is the logo. It is created by small and large companies. A sports team, venue, and annual event may have its own logo. The success of the undertaking depends on the creation of a high-quality logo for a high percentage. Let’s consider the process of creating a logo in more detail to reduce the waste of time and eliminate common mistakes.
What is a logo
The logo is a small picture that has three main elements – background, central symbol, text. The background should perform the function of attracting the attention of a person and maintaining it for as long as possible. It should be bright and juicy. The central symbol should represent the scope of the business, animals, plants, significant cultural and historical landmarks, geometric shapes can be used. The symbol must be original to be remembered. The text contains the name of the company, slogan. From it, a person must understand what products are being sold and what goods are being sold. There are examples where text is excluded from logos. These include the Android operating system, the game company Rockstar. Small companies should not do this, this applies to brands that are already popular all over the world. The characteristics of a quality logo include uniqueness and simplicity, it implies a small number of elements, an advertising product should not have more than 1 symbol, more than 1 inscription, more than 3 colors. For example, a great logo should be attributed to YouTube video hosting, it is attractive, simple and informative. The Chupa Chups brand of sweets is no less good, it is bright and enticing.
How to make a logo online
Creating a logo is a responsible procedure, it is difficult for one person to work. Gather a team of people of different ages, genders, education levels and incomes to brainstorm. Logo development includes the following steps:
- Analysis of competitors’ products, it is required to break down into components and take into account the most successful solutions, but should not be copied, your logo must be completely original;
- Choosing a central symbol, you need to write out personifications with your business and choose a memorable image;
- Selection of colors for the background and symbols, taking into account their psychological perception, for example, red – energetic, yellow – creative, green – peaceful and calm, gray – conservative, purple – luxurious, blue – measured and soft, it should be borne in mind that the layout may change the meaning of perception to the opposite;
- Designation of the text, font selection, give preference to the classic, since complex forms are hard to read, people have to strain their brains, and no one likes to do this;
- The layout of the background, symbol and text, creating 5-10 options, it is optimal to use digital tools for work, for example, a logo generator called Turbologo;
- Conducting a sociological study through a survey on the street or a questionnaire on the Internet, questions of this type are asked – “Do you like the logo?”, “What do you want to change in the picture?”;
- Choosing the best option in accordance with the opinion of the majority, checking the resulting product for scaling, it should look great on a smartphone screen, on a stand in a shop window, on souvenirs;
- Making adjustments if necessary, replicating and promoting the logo.
Conclusion
The logo is extremely important for any field of activity. A good logo should be bright and juicy, unique and memorable, simple and attractive. It is best to develop a logo in a team; at the end, it is necessary to conduct a sociological study. Use the Turbologo resource to draw logos. It differs by the simplest interface and, as a result, there is no need for training. The database contains a huge number of ready-made symbols and color schemes for creating a background. The product is free, technically optimized.
