Drivers typically don’t think of auto repair facilities until they need work done on their cars. This presents a challenge for owners of these facilities. How do they ensure drivers turn to them when they need this work done? The following strategies become of great help in achieving this goal with UpSwell Marketing.
Web Presence in UpSwell Marketing
Many auto repair facilities lack a website today. Those organizations that have a website often neglect it to their detriment. The majority of drivers looking to fix or customize their car start the search for a facility online so every auto repair business needs a website.
Furthermore, the facility needs to go beyond its website and maintain a presence on social media sites, business directories, and more. Establish an email marketing list and create a blog that is regularly updated. All keep the business in the customer’s mind when they need the services of an auto repair facility. UpSwell marketing solutions become of great help to businesses that struggle in this area.
Customer Reviews
Reviews remain one of the most effective ways to draw consumers into a business. However, the business must go above and beyond when it comes to these reviews. They need to ensure drivers see the reviews everywhere they turn, including on their website, social networks, and business directories.
Take this a step further and share customer success stories and videos with repeat customers through social ads, email newsletters, and the company website. Letting customers speak for the business shows they trust the auto repair facility with their vehicle.
Google Search Engine
Fight your way to the top of the Google search engine results page. Very few people move past the top three results on this page, and an even smaller percentage move to the second page. Make certain the facility lands at the top of the results for great success.
Google Ads become of great help in achieving this goal. Make certain you use keywords relevant to the target audience, and benefit from ad extensions. Don’t neglect other search engines, however. Bing, for example, attracts older individuals, including men and women who are financially established and own expensive vehicles.
Referrals
Encourage people to refer others to the business by offering a reward for doing so. Many auto repair centers offer a free oil change or engine diagnostic check when a customer refers someone new to the facility.
Consider expanding this program and providing customers with a thank you gift if they like the company’s social media pages or sign up for an email newsletter. People want a reputable mechanic, one who won’t tell them they need service when they don’t, and a referral from someone they know helps build trust. Take advantage of this.
Offer Free Inspections
Consider offering customers a free inspection of their vehicle. This allows them to know what they need to replace now and what they should budget for in the near future. Customers appreciate having this information, as they won’t be sold unnecessary repairs but can better plan for upcoming expenses. If emissions tests are required in your area, offer a pre-check to let the driver know any potential issues before the actual test is done.
Help customers maintain their vehicle while remaining within their budget. Auto repair centers that do so find the customer returns for necessary work and lets friends and family know how helpful the center is in keeping their car running. Word of mouth remains the best form of advertising today, with social media serving as the digital form of this advertising. Benefit from this and watch your business take off.
