According to research findings, digital advertising is part of a billion-dollar industry. And with future projections, the industry is bound to grow exponentially. Needless to say, all companies are scrambling for a slice of this pie. Type of SEO Strategy-
Apart from taking advantage of trends like the use of social media platforms, companies are also adapting to SEO. SEO is seen as a sure-fire way to attract leads and remain relevant in the online space.
If you have been thinking about SEO companies and how they will impact your business or are even wondering whether you can afford it, then this article is for you. Let’s dig in to find out the type of SEO strategy that you can afford!
Expectation vs. Reality
Some businesses have money that is already earmarked for SEO. However, other businesses are reluctant to invest in SEO.
Other business owners would love to invest in SEO but they do not know where or how to start. To add to this, many assume that SEO works in the same way, and go for the same price.
However, this is far from the truth.
Granted, SEO is an intricate part of the existence of any business. However, there are different types of SEO strategies and all come with different budget prices. So, which one can you afford?
The Best SEO Strategies To Consider
Here are simple strategies that will help you better your SEO:
- Use the right keywords
You cannot do much without using the keywords that are most relevant to your market. With a bit of research, using tools like Ahrefs and Google Keyword Planner, you are bound to know what to include.
- Write high quality, engaging content
By creating engaging content that is valuable to your readers, and answers significant questions, then you will provide your target audience with insights they can use.
- Use keywords in your page URLs
Do not overlook your page URLs as they are also important for SEO. For instance, if a page talks about finances, then the URL should be products/solar financing.
- Improve user experience
While this is beyond website content, it is important for SEO rankings. Ensure that your website is intuitive, easy to navigate, and that each link will seamlessly take your readers to the next page.
What Type of SEO Strategy Can You Afford?
If you run a small business or startup, then you will not have a grand budget for the purpose of SEO. But this does not mean that you should not do it altogether. Focus on affordable local SEO that will get a business blog up and running.
This means that you will need to have an active website so as to link your blog. However, you should be prepared to pay a freelance writer to churn out the content and add the appropriate keywords.
It’s best to go for a writer who may be capable of doing both the writing and SEO. This will get you discount prices.
However, if you are a large corporation, then you will most likely afford a bigger SEO budget that will allow you to write engaging content, make your website more intuitive and practice each and every element of SEO to see what works best.
In case you want to hire an overseas company, say in India, because of their favorable prices, make sure they are reputable, have achieved results with other clients, and have a great mastery of the English language.
Important Things To Remember About SEO Pricing
- Average SEO costs are anywhere between $100 to $250 an hour for SEO agencies in the US
- SEO agencies offer pricing plans that range from $2,500 to $10,000
- Overseas SEO companies are more price-friendly as they charge a rate of $10 to $20 an hour
- SEO pricing may be negotiable, depending on the company or agency
- SEO firms offer content creation at an additional price or plan
The Bottom Line
The reality is that search engine optimization (SEO) is vital to your successful existence as a business. After all, everybody is online, reading reviews, scouring through Google maps, and searching for a phone number.
In fact, people no longer wait for referrals, they go ahead to Google and find out the best of everything. With the right SEO strategy, your business can appear in the highest search rankings.
Granted, the price tag may feel a bit hefty, especially for a first-time business, but investing in SEO is the best decision you can make.
If the budget seems tight, you can always consider a reputable overseas agency that will still get the job done. The good news is that you do not have to employ all SEO strategies at once. Test out a few and gain the momentum as you go.
