There is no doubt about the fact that we all love to be on social media. Besides, social media is one of the best ways to get to know your audience better. You get to know about their preferences and likings easily. This where the concept of insights and analytics comes in, and we are here to learn how to see Instagram insights?
While it is true that Instagram users hardly review insights regularly, but after knowing the uses, you may want to. Insights and analytics are helpful when you want to measure the effects of all the marketing efforts of your team across various channels. Moreover, you will get an idea of how things are running and what part of your work needs improvement. For example, should you target a diverse audience or post at a particular time in a day? Will changing the usual content format be helpful? You will get answers to most of these questions, and here is how to see Instagram insights in the upcoming sections of this article.
Table of Contents
Instagram insights meaning: What is it?
It is a traditional analytics tool that offers information about the actions and demographics of followers. Moreover, this tool is helpful when it comes to giving ideas about your content. It becomes easier to measure campaigns, compare content, and analyze the performance of individual posts.
The first condition of how to see Instagram insights is to have a business account. Besides, if you have a personal account, you can easily transfer it to a business account. As soon as you do the switching, the Instagram insights will become visible whenever you post content. Again, if at any point you want to switch back from a business account to a personal one, remember that you are going to lose the record of insights instantly.
There are three different sections from where your Instagram insights will be available. They are-
- Account page
- The upper-right corner of the screen
- Bar graph
How to see Instagram insights- The access points
As mentioned earlier, seeing Instagram insights is only possible if you have a business account on the social media platform. So, once you log in to your account, three lines on the top-right corner of the page will be visible.
First, you have to tap on the lines and then select the ‘insights’ option. It is here that your question about how to see Instagram insights will be solved. It is because you will be able to check all details about your posted contents in this section. Plus, you get to see all the actions of whoever reacts or follows your posts and your audience too.
How to see Instagram insights from the content tab?
When you check the content tab on your Instagram page, the number of likes, impressions, and the quality of reach will be readily available. Moreover, you will e able to check out how many times someone saves your post or shares it.
You can channel by period, too, taking a look at the previous seven days, the last 30 days, or even an entire year. Some people typically take a look at each month’s window at once, so it doesn’t get excessively hectic later.
A couple of the main things to survey when taking a look at the content tab are your engagement, reach, and impressions.
Impressions, content, reach, and engagement.
Impressions are often seen; reach is the number of exceptional views a post gets. That implies that if Reggie sees a post thrice, it’s considered three impressions. However, it just checks once for reach. In case you run into any terms you don’t have the slightest idea about, make sure to read how to see Instagram insights tutorials on the internet like this one.
Engagement is an excellent method to perceive how much individuals care about your content- something beyond the number of people seeing it. To compute your engagement rate, you need to include your comments+ likes and then divide by the number of followers you have. Usually, a “great” engagement rate is somewhere in the range of 1-3%. In case your commitment rate is 5% or higher, that is viewed as particularly extraordinary!
When taking a look at the content tab, you can survey the presentation of both your stories and in-feed posts. You can view story information from the previous 14 days. For stories, you can likewise quantify things like the number of individuals who visited your profile, the number of reactions to the story, the number of exits from the story, and more.
Checking out Instagram insights from the Activity Tab
Whenever you visit the action tab, you’ll have the option to gather a wide range of information about all the interaction that is occurring on your Instagram page. You can perceive the number of individuals that have visited your profile, the ones who have clicked on your website link, and the number of accounts that you’ve reached within a period.
It’s additionally useful to set up Google Analytics on your site. It will help you analyze how Instagram finds a way into the bigger picture of how individuals are reaching your site. For some organizations, Instagram represents a small level of their traffic- – however, that doesn’t mean it’s not worth your time!
It’s challenging to get individuals to tap on links and leave the stage. Engagement will generally occur on the page, and it very well may be an incredible method to construct brand dependability and help followers become ardent brand advocates. For instance, you own ThirdLove bras and a Burrow love sofa. However, their phenomenal Instagram accounts make me a bigger fan of the two brands much more!
Viewing Instagram insights on desktop through the audience tab
Knowing your crowd is critical for any promotion. Besides, it’s particularly valid for social media advertising. Who you interact with? How old would they say they are? What is their location? What is their usual online time? You can discover the entirety of that data in your audience tab!
Now, you can see the best locations, which include a city-based listing and another one that is country-based. This can assist you in finding out every detail regarding the time zones where your followers are. This can help you with deciding the best posting time. Again, if a considerable number of your followers live in a non-English speaking zone, you become aware of that too.
You’ll likewise need to analyze the gender breakdown and age range. Knowing whether your crowd is more female or male, or in case you’re arriving at a more youthful or older segment, can help fit your content. In case you’re contacting a younger crowd than you understood, perhaps you’ll need to have a go at tossing in an exciting picture and analyzing how they react!
To wrap things up, you can check out the audience tab and audit the days and hours when they’re online. For example, you may see a pretty level line from 9 am-9 pm, which means your followers are essentially online during this range.
You will again see more inconstancy based on the day of the week, as some individuals are online for a lesser time during the weekends compared to the weekdays. This can be very valuable for sorting out the best time for your followers when to post. However, if they’re generally online during late hours, you’ll need to plan your posts at that time only.
What’s next in the process of checking Instagram insights?
You have a lot of data at your fingertips now. Plus, you know how to find it and the value of it too. The final idea is to plan your content and strategize it to address all the problems appropriately.
You must understand what all posts are not getting much appreciation and the ones that are too good. Besides, do you know if some of your posts are circulating more than the others? Once you are aware of all the problems, it is time to solve them. You must find out photos and themes or the kind of content that your target audience prefers explicitly.
It would be best to remember that metrics and analytics such as Instagram insights also have their share of limitations. It means that you cannot expect to understand and analyze every bit of detail from such statistics. These are all tools that give you an overview of the activities on your social media account, not the whole story, of course.
Experts suggest that qualitative data is more valuable most of the time. Usually, messages and comments offer a better context compared to rough metrics. Besides, it would be best if you never let metrics and analytics spoil your creativity.
While it is alright to review Instagram insights every day, you must also know how to experiment freely. The data should only guide you in the right direction to help you understand the strategies better.
What are the best Instagram insight app and similar tools?
Instagram analytics is more than just vanity metrics and pretty-looking graphs. Instead, these are the best ways to check out if all your energy, budget, and time investing on a social media platform, such as Instagram, is worth it.
Instagram analytics tracking is the best option for global brands as well as micro-influencers. It is to obtain information regarding their target audience and how they are reacting to their content. Analytics tools reveal the most crucial social media goals that require your immediate focus. Moreover, the analytics also give you information regarding your Instagram Return On Investment.
On the other hand, for the last couple of years, Instagram struggles with illegitimate and parasitic third-party applications. However, it was in June 2020 that the old API became obsolete. So, now you don’t have to worry about dangerous spy apps at all. Social media experts refer to this as an advantage because analytics tools are now a lot more trustworthy.
It is now time to check out the best Instagram insight app from the list below.
Hootsuite Analytics
This tool is ideally known as a typical scheduling tool, but the good news is that it can do a lot more than that. This a solid analytics section that is capable of a lot of other traditional Instagram analytics apps. Here is a list of functions that Hootsuite is capable of, but not Instagram.
- Shows past data
- Ranking comments on Instagram based on sentiments- negative or positive
- Obtaining an excellent historical perspective by comparing metrics at regular intervals
- Analyze the response time of your page during customer service interactions
- Using your favorite metrics to analyze the performance of posts
- Running customizable reports at your convenience
Iconsquare
You can start experiencing this app with the free Instagram audit function available for business accounts. It will not just show you your strength but also make you aware of your shortcomings. As a result, you get to know which part on your end needs improvement.
Besides, Iconsquare measures all your posts for a month. Apart from that, it is also capable of offering a complete overview too. The best part about using this tool is that you get a free trial of their premium dashboard for some time before you can use it regularly. During this period, you will be able to access all the standard metrics too.
Keyhole
This app is popularly known to be able to track conversations. It means that you can track down the best keywords and hashtags using this tool. Apart from that, you can easily find out about promotions, Instagram contests, branded hashtags, and more. Moreover, all of this is possible on a real-time basis. However, you will have to upgrade to the premium version if you want to find out anything more than a week older.
Final thoughts
You are undoubtedly one step closer to achieve your Instagram goals after learning about the concept of Instagram insights. This is a complete guide where you find Instagram insights explained 2020. You can always research more when you are ready to climb the next step.
